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What the guru’s WONT teach you about business

Heard the saying:

“Give a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime”.

Over the years I’ve bought more bright,shiny objects than I care to remember.
Some were pretty expensive too.

I don’t remember ANY teaching the number ONE fundamental marketing skill online.

Important stuff you’ll learn in a 10 dollar book on Direct Response marketing from
good old Amazon. It’s infuriating this ain’t taught.

Maybe “they” just don’t know or maybe that’s information kept in the little black
book either way the nuts and bolts of it is that “they” (the gurus) don’t teach you anything, certainly
not in depth and they NEVER emphasize it enough, how important it is to truly know and understand your
market.
The people you are trying to reach. How many times have you gone out and looked
for a hot selling product to push as an affiliate?

Picking the bestsellers on Amazon or Clickbank.

What a BACKWARD way to do your marketing. It’s stupid and it makes me genuinely angry.
Nothing ever begins with the product because it’s all about the TARGET market, the people
with the problem.

Imagine this…

You shoot on over to Amazon and find the best selling Golf Clubs or whatever.
Then go build a site focused around those best selling golf clubs.

Big mistake.

Think about it, Sure you’re targeting the ‘potential buyers’ for the product and sure this method works.
But there’s a much better way to do it. You see the buyers aren’t interested in the
golf club, they’re interested in the results that club will give them. You have to see beyond the product.

Go deeper…

They want that state-of-the-art driver so they can hit the ball further.
That extra big head because there’s more room for error.

Go deeper still…

They want to add yard to their drive, impress their buddies, feel good about their ability.
Plus, even if you’re 50+, it’s cool to keep up with the kids on the golf course by having
new stuff.

A little bit of vanity.

I’ll be honest, I’m not a master of this stuff. Which is ok ‘cos you don’t have to be to see
bigger and better results. All you got to do is slow down for a second.

Forget products and think about the people buying them.

[+] What are they thinking?
[+] What are they saying?
[+] What are they feeling?
[+] What are they hearing?

All I’m saying is ‘slow down’.

Listen,

The people don’t exist for the products.The products exist for the people.
Forget about studying the products, study the people!

When you know what the people want, you can choose the most appropriate product and the
one they’re most likely to WANT and Instead of being the pushy salesperson
selling products, you’ll be more like the trusted friend advising the best solution.

The take-away:

Slow down and simply spend a day or two to find out more about your market.
Learn about the people, then the products.

My next post is a cool one on getting more subscribers and better clicks on your links.

See you soon!

RS

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