Well, we have come to the final lesson in the Lead Generation for Beginners Crash Course. I sure hope you have enjoyed your lessons and learned how to get stated generating leads for your business. In this last lesson, we are going to go over a few other ways you can generate new leads.
As a business owner, you know that without leads your marketing campaigns won’t yield results and your business won’t grow. The good news is that there are ways to get more leads.
– Submitting articles
One way is to write and submit articles to article directories and even other websites that accept submissions. This will not only help get links back to your website it will warm up your prospects so that when they get to your site they will be ready to take action.
For this to work be sure to write on topics that will enhance the reader’s perception of your business. As we have discussed before make sure that you put your target customers’ needs first. Keep them in mind as you write and it will make you look like an expert who’s only mission is to help them. Make sure you include a link back to your lead page along with a brief bio at the bottom of the article and when it’s published it will send traffic to website continually.
This can work with other types of content as well. For instance you can publish a podcast, create an online course and submit it to Udemy or create videos and upload them to video sharing sites like YouTube and Vimeo.
– Viral marketing
Viral marketing is a very popular method of promotion that relies on getting your customers to market an idea, product, or service on their own by telling their friends about it, usually by e-mail. It’s very simple to use. All you have to do is create content that people will want to share.
This can be articles, blog posts, social posts, images, audio or video. YouTube is an excellent example of viral marketing, because who doesn’t like to share a funny or entertaining video with their friends. Chances are you’ve already done this on FaceBook!
In email, it can be as simple as adding a signature line that contains your link in everything you send and asking your reader to share it with friends if they find it interesting. If you really stop and think about it you have the potential of receiving thousands of free leads with just one simple signature line.
– Surveys and polls
Another great way to generate leads is to have people fill out polls and surveys. This gives you a good idea of what they are looking for, what their age group is, and so on.
When it comes to using this method, you’ll want to keep it short and to the point. You don’t want to ask too much information right away. Your main goal should be to get them to give you their contact information so make it fun and easy. Even better offer them a reward once they have finished. It doesn’t have to be elaborate or expensive, but people like to know that they are appreciated.
To increase the likelihood that they will participate assure them that the information that you collect is going to be for your eyes only, and that it won’t be shared or sold to another company. This is something that’s important to most people and it shows them that you respect their privacy.
You can create surveys and polls using services like SurveyMonkey, Typeform or Easypolls. Most of these sites will host your forms for you, which will automatically get them in front of new prospects. You can also post them on your website, on social sites and other websites to help generate more traffic to your lead pages.
When survey’s and polls are used correctly they can be a very powerful lead generation tool. Just remember that in order to make them work, people have to be willing to fill them out, so make it as easy and beneficial as possible for them.
There are so many ways to generate new leads for your business and I hope that this course has helped give you a few ideas for your business. As we close this final lesson, I would like to thank you again for joining me. I sincerely hope that you have learned a lot and even though your lessons have come to an end you can still feel free to contact me if you have any questions. I will be more than happy to help.