How are you? We’re winding down to the end of this short course, but we still need to go over a few things. Today we are going to jump right in and talk about the importance of a website and content when it comes to lead generation.
These days, most businesses have a website. If by some chance, you don’t have one yet it may be time to get one. Keep in mind that it doesn’t have to be fancy or expensive to set up a site, just as long as you have some type of online presence. Why, because the first-place prospective customers go to research a new product or service is online.
When used correctly your website can be a lead generating machine that works for you 24-7. Once it’s set up to efficiently collect leads all you have to do is focus your marketing efforts on getting more people to it.
Many people prefer going to websites because they go there on their own terms and they can browse at their leisure without feeling as if they have someone looking over their shoulder.
Keep in mind that the content you provide is a direct reflection of how they will perceive your business so make sure that the information you provide is useful. Never make your lead content to salesy. You want it to enhance the products and services you offer, so that you can get them into your lead funnel.
Think about what you want them to do when they are on your website. Do you want them to?
– Join your mailing list?
– Fill out a contact form?
– Take a survey?
– Ask a question?
– Give you a call?
Once you know what you want them to do you can design your landing page to make the process as easy as possible for them to complete the action.
Here are a few tips that will help you make your website more user friendly, and
turn it into one of your biggest lead generators.
– Keep it simple
Make sure that the website is easy to navigate and people can find what they are looking for quickly and easily.
– Don’t blind your customers
Don’t use a lot of flashy elements, animated graphics or color schemes that make it hard to read.
– Offer advice or tips
It’s always a good idea to offer visitors something free, like tips or advice. Make sure that the advice and tips are pertinent to your business.
– Encourage feedback
Set up a help desk, blog or a forum that people can go to and ask questions and leave feedback. Even if they aren’t things that you want to hear, you can use their suggestions and comments to tweak your content so that it will convert better.
To encourage more interaction, take time follow up on feedback and thank them for taking the time to leave it. This will help people see that you are a real person who is in business to serve their needs.
Show visitors that you care about what they think. When they know that you’re putting them first, they are more likely to become a to take action, become a customer and encourage others to do the same.
I hope today’s lesson was helpful to you. Don’t forget to keep an eye out for my next email. There will be some great stuff in your last lesson.