It’s time for your second lesson in the Lead Generation for Beginners Crash Course. I hope you found lesson one informative. In this lesson, we are going to talk about the importance of performing a lead generation evaluation.
One thing that many business owners forget (or neglect) to do is to take time every once in a while, to evaluate their lead generation systems. This is important because what once worked great may not be working today. This is especially true when it comes to attracting new leads because the way people enter your sales funnel can change very quickly.
It’s a good idea to schedule this check on a regular basis. How often is up to you and the needs of your business. For instance, some businesses may need to check weekly or monthly while others only need to do this quarterly. A good indication that your lead system needs a checkup is if you notice a decrease in revenue.
Here are a few ways you can check and see how effective your systems are:
– Your website
First, take a look at your website and see what kind of traffic it is getting. It is set up to generate leads efficiently? Find out how many people are coming and how long they are staying once they get there. Are your contact forms clearly visible? Are they subscribing to your newsletter, taking surveys, leaving feedback, interacting with your content in some way?
Are you making the process of collecting contact information easy for your visitors? You want it to be as easy and painless as possible for them to give you their name, email, phone number etc. If it isn’t then see if there is something that can be done to make is more enticing for them to take action.
Is your traffic low? If it is take a look at the content you’re offering on and off your website. Look for ways to bring in more visitors. This could include writing more articles or blog posts. You should also make sure that you’re publishing content offsite as well. This can include publishing content on other websites, directories and social sites like Facebook and Twitter.
You also want to ensure that the content you publish is optimized for the search engines. This includes using the right keywords and tags in your content. If you aren’t sure how to do this, you may want to hire someone who is specializes in Search Engine Optimization (SEO) to optimize your webpages or write some content specifically designed to get you better listing in the search engines.
– Ask questions
It’s a good idea to talk to people who contact you so that you can find out where they got their information from. That will let you know what is working and what isn’t, and
allow you to get rid of the dead weight that isn’t bringing any new business in.
It’s essential that you know where your leads are coming in and what isn’t working. It’s not cost effective or wise to use mediums that aren’t working. They should be changed or perhaps eliminated altogether. Remember the goal is to ensure that leads are being generated consistently.
Let’s say for instance you’ve been paying for advertising in a local newspaper to attract more foot traffic into your store. Make sure that you are asking your customers how they found you. After several customers if you aren’t seeing any of the new customers from the ad then it’s a safe bet that it’s costing you more than it’s making you.
You can do this type of testing with your online customers as well by asking questions and posting surveys. Understanding what works and what doesn’t can help you tweak your lead campaigns for maximum returns, so never forget to ask your customers how they found you. It can make all the difference.
That’s it for today’s lesson. In your next lesson, we will be going over a few tips that will help you generate more leads for your business.