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How To Use Internal Link Building

Many people know about how getting links to your website from other websites gives you a boost in terms of SEO (search engine optimization). But did you realize that you can actually get similar results with internal link building? The way that your blog or website is set up can have a significant impact on your search engine rankings, especially if you have a site with many different pages. There is a right and wrong way to go about internal linking.

Keep in mind that there are three factors of internal linking that you need to address: site navigation, in-context linking and anchor text.

Site navigation is how your visitor will move through your site. This is the first step in getting your internal link building set up correctly. Basically, you will want to be linking to your best pages from the navigation menu. It doesn’t matter if those pages are main categories or just regular pages. In most cases, you’ll have two navigation menus. One will be for the whole site and the one purpose of this is to show your visitors the main sections of your website. The other navigation menu will be for informational pages such as those that have your contact information, a description of your site, etc.

In-context linking is just what the name says. Links that are within the context of your website or blog’s text and not in a list or navigation bar. Search engines prefer in-context links to link lists so it’s important to make sure that your related posts or web pages are linked to each other through your in-context links. How often you do this depends on how expansive your site is. If you have a relatively small blog or website, you don’t want to be using a lot of inter-linking. Choose the most important keyword phrases and link them to your most important pages. If you do have a larger site, feel free to use this method a little more liberally. Interlinking on a large site has a much greater effect than it does on smaller sites.

Anchor test is also very important for search engine optimization. Many people make the mistake of turning “useless” words into links. For example, you can include the phrase “Click here” and link it to the page you want your readers to be taken to. Or you can use the phrase “Get marketing help here” and link just the words “marketing help” to the page. Marketing help is a much stronger anchor text word to use. Not many people are searching for the term “click here” on the internet. You need to tell the search engines what words are relevant.

If you can keep these three internal link building elements in mind, you can either get started on the right foot with a new blog or website or you can re-structure what you already have online fairly quickly and easily.

Till next time and enjoy building those links.

RS

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How Difficult or Easy is it to write an Ebook

One of the easiest ways to gain status, leads, credibility and trust from your customers is to write your own ebook.

Many people are intimidated by the thought of creating their own ebooks but the truth is, the process is very straight-forward and it can be enormously profitable. If you are already involved in activities such as blogging, article marketing and creating relationships with newsletters, an ebook is just one step beyond in the whole process but can really give your credibility rating an extra boost.

Here are three steps in how to write your own e-book.

1. Choose a topic for your target audience. Don’t make this into a huge product. Pick something relatively narrow within a major topic. So, for example, if the main topic is “internet marketing”, choose something that fits within that category like “article marketing”, or you could go even further and narrow it down to “keyword research for article marketing”.

Keep in mind that for an ebook to work the way you want it to, it must truly address the problems, concerns, or desires of your target market. The content must be top-of-the-line.

2. Brainstorm. Write down every idea you have, walk away and come back and write more. Put down anything and everything for now.

3. Organize your ideas into an outline. Divide your ideas into headers, subheaders, chapters and write descriptions of each point you include. Make sure to keep track of your references and write those down too.

4. Research. Hopefully you’ve picked a topic that you are familiar with already but whether you have or haven’t you’ll need to do research to make your content as valuable as possible. Take notes, mark references and use quotes as you write your own ebook.

4. Put all of your organized ideas and research into a very long article of at least 30 pages – this is your ebook!

5. Get a second opinion. Chances are you’ll spend quite a bit of time on this endeavour. Make sure that you step back every once in a while to give yourself a break. And when you’re near the end, ask someone else to read it for a more objective opinion. Whether it’s your friend, spouse or a fellow marketer, make sure you get a good, honest critique and, if possible, edit of your work.

Once you’re finished, you can either sell your ebook from your blog or website or you can offer it free of charge for people who sign up – the goal of this is to build your list.

If you decide on the first option, you’ll have to set up a shopping cart system. You don’t have to charge a lot for your ebook to make money and because it doesn’t cost you anything to create the book (if you don’t count the time you spend on it) so anything you sell will be a profit.

So now are you ready to write your own ebook?

Always remember that perseverance is the key.

Till next time

RS

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How Can You Improve Web Site Traffic

Everyone in internet marketing is searching for ways to improve web site traffic. It is the juice that keeps your online business alive. While it’s true that competition is fierce when it comes to traffic, it is also true that there are several effective ways of doing so. Some are expensive and some are inexpensive (or even free) so you can choose the ways that fit your time and budget. Keep in mind that generating traffic is an ongoing process and that there are constantly new ways to do so on the fast-paced web.

First of all, before you start looking for ways to actually go out and find traffic, make sure that your website is set up so that traffic can find you. In order to do this, you must have a properly SEOed site. SEO (search engine optimization) is a way to get the search engines to like you. And if the search engines like you, they will reward you by moving you up in search rankings. And if they move you up in search rankings, you will get more traffic to your site. On the contrary, if the search engines don’t like you, they will even penalize you and move you down in ranking.

The concept is simple, but the practice is more complicated. SEO is basically comprised of two elements: keyword optimization and backlinks or incoming links. The search engines determine how relevant your site is based on the keywords that you use in its content. So, if you place the keywords that you are trying to target in the right places, and the appropriate frequency (not too much and not to little), then you are off to a good start to improve your web site traffic.

Backlinks are even more important when it comes to SEO. Search engines use backlinks to determine how popular you are. A backlink simply means a link from another site (ideally a highly-ranked site) to your site. When search engines realize that other quality sites are linking you yours, they will reward you by raising you in ranking. This is because they assume that your site must be worthy if others are linking to you.

There are many ways to get backlinks to your site: social bookmarking, article submission, website directory submission, manually requesting the links from webmasters, and, of course, the most natural and essential way, of just providing unique and valuable content on your website. This will ensure that others will link to you because they genuinely find your site appealing and would recommend it to their visitors as well. You can go through the SEO process yourself or you can hire an adept SEO professional to make sure that this important aspect is taken care of.

There are many other ways to improve web site traffic and they include promoting your website link on Twitter, Facebook, YouTube, relevant online forums, in blogs, with PPC (pay-per-click) advertising, online classified advertising, ezine advertising, article marketing, and more. They all work and they all work well.

But just like everything else in life and business you have to try it and decide for yourself what works best for you.

Till next time

RS

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