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How To Do A Backlink Check On Yahoo

Building backlinks (incoming links) to your website is one of the most important activities that you can do when it comes to improving your SEO (search engine optimization) and search engine rank. So, if you’ve been diligently working on a link building, you’re also probably curious to figure out how many of your links have been detected by the various search engines. This article will explain one simple method of how you can do a backlink check using Yahoo.

For those of you who are new to link building and the concept, here is a very brief description of what it is and why you want to do it. Basically, the search engines rank every website that is on the internet. There are many things that go into the result of your website’s final score, but webmasters do know one fact for sure. Something that will really bring up your website in rank is having many quality backlinks (links coming from another site to your site). Search engines use this criteria to judge just how good your site is. If you have other sites linking to you, then it must mean that you have valuable information that should be ranked highly. And if your site is ranked high, it means that you will come up first in the search engines when someone does a search for whatever term that is relevant to your website/business. And this translates to you getting more traffic, more sales and more income.

So, you go through the many methods of acquiring backlinks (submitting to directories, requesting links, submitting to article directories, etc.). This is usually time-consuming and frustrating work but it does pay off if you are consistent and you keep track of your progress. That’s where the backlink check comes in.

To check your backlinks on Yahoo, just type in “site:www.yoursitename.com” into the Yahoo search engine. Then click “web search”. You will see the results further down where it shows you your “Inlinks”. Just click on this tab and you will see the details about the links that are coming to you. If you want to filter the results even further to make sure you are viewing only the links from other websites (and not within your own), then just click on the drop-down menu that says “from all pages” and change it to “except from this domain”. Now you will see all of the links that are coming to you. You can play around with the other drop-down options as well.

So that’s how you can do a very general backlink check on Yahoo. To get more detail on the links, just click on each item and check the keywords that are being linked to – this can also give you more information about what keywords are working well and more popular and how to go about your future link building efforts.

Till next time

RS

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How To Prepare Your Website For International Internet Marketing

Are you ready for international internet marketing and harnessing the power of the web to present yourself and your products to new sets of customers all over the world? There’re definitely reasons for making your presence known in specific local markets and the internet is an unmatchable tool for delivering information to new groups of customers, wherever they may be.

According to Export America, a customer is twice as likely to stay at a web site, and four times as likely to purchase something, if the site is in his or her native language. Forrester Research states that businesses that present Web sites only in English lose up to $10 million in potential sales per year.But marketing and networking in an area outside of your own can be surprisingly different and possibly difficult. You’re dealing with different general and business customs, currencies and languages, among other things.

There are many elements to consider when planning an international internet marketing strategy. First, you need to prepare your content for your new audiences. While you should maintain a consistent brand, the information about your company should be presented in a light which fits the markets you are targeting.

Don’t have the information on your English-written site directly translated into the languages of the countries you are aiming at. Your best bet is to hire someone in that area who can turn the English into a well-translated local text. You’ll also need to do a great deal of research to determine how the new target culture likes to see information presented to them. Be careful to avoid idioms, humor, and ethnic references that are difficult to translate and or may not be relevant to other cultures.

How your new users will navigate your site is another important consideration. You can establish the navigation with country specific URLs, a link from the homepage, or a gateway page which allows the user to select their language preferences from the home page one time in order to go to their specific localized page every time they access the site in the future. Make sure that your site can handle the input, storage, retrieval, sorting, and display of different character sets, in addition to the time/date/currency formats. You’ll also definitely want to optimize your site for search engine visibility in the localized market(s) that you are targeting.

As with whatever current market you are in, the content of your website is key in your new markets as well so you’ll need to spend enough time examining your content in order to present the proper image for the market. The impact of culture on your results is huge and the above tips just barely graze the surfact of what is necessary.

I recommend that you gain the expertise of a website designer and a global localization professional to manage the amount of variables that should be taken into consideration. Working together with them, you can pick out and analyze the issues that will impact how successful your international internet marketing site will be.

Till next time

RS

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How To Use Internal Link Building

Many people know about how getting links to your website from other websites gives you a boost in terms of SEO (search engine optimization). But did you realize that you can actually get similar results with internal link building? The way that your blog or website is set up can have a significant impact on your search engine rankings, especially if you have a site with many different pages. There is a right and wrong way to go about internal linking.

Keep in mind that there are three factors of internal linking that you need to address: site navigation, in-context linking and anchor text.

Site navigation is how your visitor will move through your site. This is the first step in getting your internal link building set up correctly. Basically, you will want to be linking to your best pages from the navigation menu. It doesn’t matter if those pages are main categories or just regular pages. In most cases, you’ll have two navigation menus. One will be for the whole site and the one purpose of this is to show your visitors the main sections of your website. The other navigation menu will be for informational pages such as those that have your contact information, a description of your site, etc.

In-context linking is just what the name says. Links that are within the context of your website or blog’s text and not in a list or navigation bar. Search engines prefer in-context links to link lists so it’s important to make sure that your related posts or web pages are linked to each other through your in-context links. How often you do this depends on how expansive your site is. If you have a relatively small blog or website, you don’t want to be using a lot of inter-linking. Choose the most important keyword phrases and link them to your most important pages. If you do have a larger site, feel free to use this method a little more liberally. Interlinking on a large site has a much greater effect than it does on smaller sites.

Anchor test is also very important for search engine optimization. Many people make the mistake of turning “useless” words into links. For example, you can include the phrase “Click here” and link it to the page you want your readers to be taken to. Or you can use the phrase “Get marketing help here” and link just the words “marketing help” to the page. Marketing help is a much stronger anchor text word to use. Not many people are searching for the term “click here” on the internet. You need to tell the search engines what words are relevant.

If you can keep these three internal link building elements in mind, you can either get started on the right foot with a new blog or website or you can re-structure what you already have online fairly quickly and easily.

Till next time and enjoy building those links.

RS

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